Relay · Tools

Relay.app

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At a glance

Price
from 19 $/mo
Vendor
Relay

Specifications & properties

Key decision factors

Pricing model
Freemium 1
Agent type
  • Workflow automation
1
No-code builder
Yes 1
Autonomy level
Human in the loop 1
Integrations count
200 integrations 1

Pricing

Price from
19 $/mo 1
Free tier
Yes 1
Billing model
Per task 1

Capabilities

Trigger types
  • Event
  • Schedule
  • Manual
  • Webhook
  • Email
1

Model

Model choice
Bring your own key (BYO) 1

Compliance

SOC 2
Yes 1
Report data / suggest a correction

Metrics vs. the category

Integrations count
200 integrations Category max 9,000 integrations (12 with data)

AI workflow and agent builder focused on human-in-the-loop automation, with approval steps, a visual editor, and 200+ app connectors.

Profile

Relay.app is a no-code workflow automation platform with built-in AI steps and human-in-the-loop approvals, aimed at operations and business teams who want Zapier-style automation but with a safety checkpoint before an AI agent takes a risky or irreversible action.

Who it's for

Relay.app fits small-to-midsize teams — ops, marketing, sales, customer support — that already think in terms of triggers and actions across everyday SaaS tools and want to add AI without giving it free rein. It's a good match for anyone burned by fully autonomous automation making the wrong call, since Relay.app is built around letting a human review and approve a step before it runs. Teams that want deep, code-first agent frameworks or need thousands of niche integrations will find better fits elsewhere.

How it works

You build a workflow from triggers (event, schedule, manual, webhook, or email) and a chain of actions across 200+ native integrations such as Gmail, Notion and HubSpot. AI steps can draft content, classify data, or make decisions inside the flow, and human-in-the-loop checkpoints let a teammate approve, edit or reject an AI-proposed action — for example, approving a drafted customer reply before it sends. For the AI steps, Relay.app supports bring-your-own-API-key model access, so you can choose and pay for the underlying LLM provider directly rather than relying solely on Relay.app's markup.

Pricing

Relay.app has a free plan and paid plans starting from roughly $19 per month (Professional tier, billed annually), with a Team plan and custom Enterprise pricing above that; billing is usage/task-based as you scale. Because pricing tiers and included steps/credits change over time, check Relay.app's current pricing page before committing to a plan.

Strengths and trade-offs

The standout feature is human-in-the-loop design: rather than trusting an agent to always get it right, Relay.app builds a pause-and-approve step directly into the workflow, which makes it a comfortable entry point for teams nervous about autonomous AI touching customer-facing or financial actions. It also offers a genuinely useful free tier and SOC 2 certification for teams that need a compliance answer. The trade-off is scale of integrations: at roughly 200 native connectors, Relay.app covers far less ground than giants like Zapier, so teams with a long tail of niche or legacy tools may need to supplement with webhooks or custom API calls. Overall, Relay.app suits teams that want approachable, supervised AI automation rather than the broadest possible integration catalog or the deepest autonomous-agent capability.

Frequently asked questions

How much does Relay.app cost?

Relay.app offers a free plan, with paid plans starting at roughly $19 per month for the Professional tier (billed annually), a higher Team tier, and custom Enterprise pricing for larger organizations. Plans differ by included automation steps and AI credits, so check the current pricing page for exact allowances.

How many integrations does Relay.app have?

Relay.app connects to more than 200 native integrations, including popular tools like Gmail, Notion, Slack and HubSpot, and all integrations are available on every plan, including the free tier. That's smaller than the biggest automation platforms but covers most common business-tool use cases.

Can I self-host Relay.app?

No, Relay.app is a cloud-only SaaS platform with no published self-hosted or on-premises deployment option. Teams that need to run automation infrastructure on their own servers should look at self-hostable alternatives such as n8n.

Is Relay.app no-code?

Yes. Relay.app is built as a no-code visual workflow builder — you configure triggers, actions and AI steps without writing code, and human-in-the-loop approval steps are also configured visually rather than through custom logic.

Relay.app vs Zapier: which should I choose?

Zapier wins decisively on integration breadth (8,000+ apps) and brand maturity, making it the safer default if you need obscure or legacy-tool connectors. Relay.app's differentiator is built-in human-in-the-loop approval for AI steps and bring-your-own-API-key model choice, which appeals to teams that want AI in the loop but not fully autonomous — often at a lower entry price.

Does Relay.app offer an API, and is it GDPR-compliant?

Relay.app supports webhook-based triggers for programmatic use and is SOC 2 certified, which supports enterprise procurement and security reviews. Relay.app doesn't list a dedicated EU hosting region in its published documentation, so EU-based teams with strict residency requirements should confirm current data-processing terms and DPA availability directly with Relay.app.