Recraft is an AI image generator built specifically for designers, producing both raster images and true vector graphics (SVG) from text prompts. Made by Recraft, its defining trait is native vector output alongside curated styles, inpainting and outpainting tools, and a developer API — though the commercial rights to what you create depend entirely on which plan you are subscribed to.
Who builds it
Recraft is developed by Recraft, a company that positions its product specifically for design workflows rather than general-purpose image generation. The tool is available as a web app at recraft.ai and, according to Recraft's pricing page, also as an API for developers who want to integrate image generation directly into their own products or design pipelines rather than working through the browser interface.
What it does
Recraft's core distinction from most image generators is format: alongside standard raster images, it can output true vector graphics (SVG) and icons — useful for logos, illustrations and interface assets that need to scale cleanly without pixelating. Recraft's documentation lists a style range spanning realistic photography, digital illustration and vector art. The platform renders text inside images, and its Recraft Studio includes dedicated inpainting tools within its "Frames" workflow for editing specific regions of an image without redoing the whole generation, according to Recraft's documentation. Generated images reach resolutions up to 3072×1536 pixels, per Recraft's API reference appendix.
Pricing
Recraft uses a freemium model, according to its own plans-and-billing documentation. A free plan is available with no cost to start, and paid plans begin from $12/month, per Recraft's paid-plans page. API access is offered across the pricing tiers, per Recraft's pricing page, so developers are not required to buy a separate product just to integrate generation programmatically.
Rights and provenance
This is where Recraft's plan structure matters most. According to Recraft's documentation on commercial rights and ownership, images generated on the free plan remain owned by Recraft itself and are not licensed for commercial use — they are best treated as evaluation or personal-use output only. Upgrading to any paid plan changes this completely: paid subscribers receive full ownership of the images they generate, together with commercial usage rights, according to the same documentation and Recraft's Terms of Service. In practice this places Recraft's commercial rights in a "commercial with limits" category — full commercial use is genuinely available, but it is gated behind an active paid subscription rather than granted from the first free generation. For any team planning to publish, sell or ship Recraft output in client work, the practical takeaway from Recraft's own terms is straightforward: treat free-plan images as non-commercial by default, and confirm an active paid subscription before using generated vector or raster assets commercially.