HeyGen is an AI video platform that turns scripts into presenter-led avatar videos and, through its video translation feature, dubs and lip-syncs existing videos into 175+ languages and dialects. It is built for marketing, sales, training and localization teams that need talking-head or translated video content without a camera crew, voice actors, or a dubbing studio, and it runs on a credit-based freemium model with a genuine $0 plan.
Who builds it
HeyGen is an AI video generation company focused on two connected workflows: creating original avatar-presenter videos from text, and translating or dubbing existing footage while matching the speaker's lip movements. Both workflows share the same avatar and voice infrastructure, so a script written once can become a presenter video and then be relocalized into dozens of languages from the same platform.
Core features
- 700+ stock video avatars for building script-to-video presenter content, alongside custom avatar options on higher tiers.
- Video Translation with lip sync, priced at 5 credits per minute, dubbing and re-syncing existing video into 175+ languages and dialects.
- API access, referenced directly from the pricing page for teams that want to generate or translate videos programmatically instead of through the editor.
- Resolution and length that scale by plan: the Free plan caps videos at 1080p and 1 minute, Creator and Pro unlock 4K up to 30 minutes, Business extends to 60 minutes at 4K, and Enterprise removes the stated duration cap entirely (still 4K).
- Watermark removal as a named upgrade: Free-plan exports carry a HeyGen watermark by default, while Creator and Pro list 'watermark removal' as an included feature.
Pricing
HeyGen is freemium and credit-based:
- Free ($0/month): 3 videos per month, 1080p, 1-minute cap, watermark included, with limited trial access to premium features like Avatar IV, Video Agent and lip-sync translation.
- Creator ($29/month): 4K export, videos up to 30 minutes, watermark removal.
- Pro: the same 4K/30-minute limits as Creator, with a larger credit allowance for heavier individual use.
- Business: 4K export, videos up to 60 minutes.
- Enterprise (custom pricing): 4K export with no stated video-duration maximum.
Because translation is billed per minute of source video (5 credits/minute) on top of the plan's monthly credit pool, actual cost depends on how much footage you dub as well as how many avatar videos you generate.
Who it's for
HeyGen suits teams producing or localizing a steady stream of talking-head content: marketing teams that need the same ad in multiple languages, sales teams building personalized outreach videos, and L&D or product teams dubbing training material for global offices. The Free plan is a real but narrow trial — 3 videos a month at 1080p with a watermark — useful for testing avatar quality and translation fidelity before committing to Creator or a seat-based team plan. Business and Enterprise tiers add the runtime and resolution headroom (60 minutes and up, or no cap at all) that larger localization or corporate-communications operations need.