MiniMax · Tools

Hailuo AI

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At a glance

Price
from 9.99 $/mo
Vendor
MiniMax

Specifications & properties

Key decision factors

Pricing model
Freemium 1
Generation modes
  • Text to video
  • Image to video
1

Pricing

Price from
9.99 $/mo 1
Free tier
Yes 1

Model

Model / engine
Hailuo 2.3 1
Report data / suggest a correction

Metrics vs. the category

Max clip length
n/a

Hailuo AI is MiniMax's AI video generator (model Hailuo 2.3), offering text-to-video and image-to-video (start/end frame). It is freemium: new users receive free credits, with paid plans from $9.99/month.

Profile

Hailuo AI is MiniMax's AI video generator, built on the Hailuo 2.3 model, offering text-to-video and image-to-video generation (including start/end-frame control) for creators who want to generate clips from a prompt or a pair of reference images. It runs a freemium model: new users receive free credits, and paid plans start at $9.99/month.

Who builds it

Hailuo AI is developed by MiniMax, an AI company whose Hailuo model family focuses specifically on video generation. The product is positioned as a straightforward text/image-to-video generator rather than an avatar or editing suite — you describe a scene or supply start and end reference frames, and the model generates the motion between them.

Core features

  • Text-to-video — describe the video content you want and Hailuo generates a matching clip.
  • Image-to-video with start/end frame control — supply a starting image (and optionally an end frame) to guide how the generated video moves and resolves.
  • Hailuo 2.3 model — MiniMax's current generation engine powering Hailuo AI's video output.
  • Free credits for new users — every new account receives free credits to try generation before subscribing.
  • Paid plans from $9.99/month — one of the lower-cost entry points among mainstream generative-video subscriptions.

Pricing

Hailuo AI is freemium: new users get free credits on signup at no cost, and paid plans start at $9.99/month. Beyond that entry price point, Hailuo's own site (checked for this profile) does not spell out maximum export resolution, clip length, watermark policy, commercial-use terms, or public API availability in the page content we could access — so those specifics should be treated as unconfirmed until verified directly on Hailuo's pricing or terms pages rather than assumed from general video-generator norms.

Who it's for

Hailuo AI suits creators experimenting with short AI-generated video clips from text prompts or reference images at a low entry price, particularly anyone who wants start/end-frame control over how a generated clip resolves rather than a single open-ended prompt. Because several practical details (resolution ceiling, clip length, watermark, commercial rights, API) aren't confirmed from the vendor's own accessible pages, buyers with specific commercial or resolution requirements should verify those directly with Hailuo/MiniMax before committing budget to a paid plan.

Frequently asked questions

What does Hailuo AI cost?

New users receive free credits on signup, and paid plans start at $9.99/month, per Hailuo's own site. Beyond that entry price, the pricing page content available to us doesn't break down higher-tier pricing in detail, so confirm current tier pricing directly on Hailuo's site before subscribing.

Is Hailuo AI free, and does the free plan add a watermark?

New users get free credits to try Hailuo AI without paying, but this is a starter credit allotment rather than a permanent zero-cost plan. Hailuo's accessible pages don't state whether free-credit output carries a watermark, so that isn't confirmed — check Hailuo's current terms or test an export directly before assuming watermark-free output on free credits.

What is the maximum resolution and clip length in Hailuo AI?

This isn't confirmed from Hailuo's own accessible pages, which describe the Hailuo 2.3 model and generation modes (text-to-video, image-to-video with start/end frame) but don't state a maximum export resolution or clip length in the content available to us. Verify current specs directly on Hailuo's site before relying on a specific resolution or duration.

Can I use Hailuo AI videos commercially?

This isn't confirmed from Hailuo's own accessible pages, which describe pricing and generation modes but don't spell out commercial-use or licensing terms in the content available to us. Check Hailuo/MiniMax's terms of service directly before using generated video in paid commercial work.

Does Hailuo AI have an API?

This isn't confirmed directly from the Hailuo site content available to us, which focuses on the consumer web app rather than describing an official API. Several third-party API marketplaces offer access to MiniMax's Hailuo models, but for an official, first-party API you should check MiniMax's own developer documentation rather than assume equivalence with those third-party integrations.

Hailuo AI vs. Runway — which generative video tool should I pick?

Both generate video from text or images, but they target different price points and feature depth. Hailuo AI, built on Hailuo 2.3, starts at $9.99/month with free signup credits and a focus on start/end-frame-controlled generation. Runway, built on Gen-4.5, is priced from $12/month (625 credits/month ≈ 52 seconds of generation), and explicitly offers 4K upscaling, an API, and consistent-character generation — details not confirmed for Hailuo on the pages we reviewed. If confirmed resolution, API access, and licensing terms matter to your use case, Runway's pricing page states them explicitly where Hailuo's accessible pages currently do not.