v0 is an AI-powered app-building tool from Vercel that turns natural-language prompts into real, working React and Next.js code, letting anyone generate, preview, and deploy a full web application directly from a chat interface. Vercel's own documentation describes v0 as "an AI agent that helps anyone create real code and full-stack apps and agents," going beyond a simple code generator: it can turn a wireframe or mockup into a UI, connect that UI to a backend and real data, diagnose errors in the generated code, and fix them automatically.
Made by Vercel
v0 is built and operated by Vercel, the company behind the widely used Vercel hosting and deployment platform and a lead maintainer of Next.js. That heritage shows throughout the product: v0 apps are generated with "modern tools like Next.js, Tailwind, and shadcn/ui," can be pushed straight into a GitHub repository, and deploy to production with one click on Vercel's own infrastructure -- or via a pull request, for teams that want a review step before anything goes live.
Core features
- Chat-based generation -- describe a feature, page, or full app in plain language and v0 assembles the code.
- Design mode -- a visual editor with live preview for fine-tuning layout and styling without hand-editing code.
- GitHub sync -- connect a repository and push generated code directly into it.
- Template library -- pre-built components, full-page designs, and design systems to start from.
- Backend and API connectivity -- v0 describes itself as "extensible: use your APIs, databases, and components," with automatic integration for many common services and no extra account setup.
- v0 Platform API -- a separate, programmatic API exposing v0's chat, code-generation, project-management, GitHub, and deployment features so developers can embed v0 into their own applications or workflows.
- Mobile app -- a dedicated iOS app for prompting and reviewing designs away from a desktop.
Pricing
v0 uses a freemium, credit-based model. The Free plan is $0/month and includes $5 of monthly credits with a 7-message-per-day limit, plus deployment to Vercel, visual editing, and GitHub sync. Team is $30 per user/month ($30 of included monthly credits per user, plus $2 of free daily login credits), and Business is $100 per user/month with the same credit allowances but adds a training-data opt-out. Enterprise is custom-priced and adds SAML SSO, role-based access control, guaranteed support SLAs, and a commitment that customer data is never used for training. Underneath the plans, v0 also bills by model at the token level across four tiers -- v0 Mini, v0 Pro, v0 Max, and v0 Max Fast -- and additional credits can be purchased beyond a plan's included allowance.
Who it's for
v0 targets both professional developers and non-engineers who need to ship a working interface fast. Vercel's documentation lists product managers, designers, engineers, data scientists, marketers, educators, customer-support teams, and founders as typical users, each applying v0 differently -- from quick prototypes and internal tools to production-grade, full-stack applications built on the Next.js/Vercel stack. Because of its deep tie-in to Vercel deployment and the Next.js/Tailwind/shadcn ecosystem, v0 is most compelling for teams already building on, or willing to build on, that stack, while its Platform API and Enterprise on-premises option extend it toward larger organizations with custom integration or compliance needs.