Tavus is an API-first platform for conversational AI video, built by Tavus, that lets developers embed real-time, two-way avatar ("replica") interactions into their own products through its Conversational Video Interface (CVI). Rather than a studio for producing pre-rendered clips, Tavus is infrastructure: you call its developer APIs to spin up a live avatar that can see, hear, and respond to a user on video in real time.
Who builds it
Tavus is developed by Tavus, a company focused specifically on real-time conversational video rather than one-way script-to-video generation. Its core product, the Conversational Video Interface, powers use cases like AI interviewers, sales agents, and support avatars that hold an actual back-and-forth video conversation, not just narrate a script. Tavus also ships a consumer-facing app called PALs, on separate pricing, that showcases the same conversational-replica technology to end users.
Core features
- Conversational Video Interface (CVI), the core capability for building two-way, real-time avatar conversations rather than pre-rendered narration.
- Stock and custom replicas, with access to 100+ stock replicas across paid tiers and the ability to build custom ones.
- Full developer API suite plus a no-code portal, so teams can integrate CVI programmatically or configure it without writing code.
- 1080p video delivery on paid developer tiers.
- 30+ supported languages for conversational replicas.
- Whitelabeled APIs, letting Enterprise customers present a fully white-labeled conversational-video experience.
Pricing
Tavus runs two separate pricing tracks: Developer plans (the API platform) and PALs (its consumer app). On the Developer track:
- Basic (Free): $0/month, 25 minutes of AI conversational video per month, access to 25 stock replicas.
- Starter: $59/month, 100 minutes of AI conversational video per month, 1080p delivery, no watermark.
- Growth: $397/month, 1,250 minutes per month.
- Business: $975/month, 4,000 minutes per month.
- Enterprise: custom pricing with whitelabeled APIs.
Usage is metered in conversation minutes rather than sold as flat per-video credits, and per-conversation length is capped by tier (roughly 5 minutes on Basic, 15 minutes on Starter, effectively unlimited from Growth upward).
Who it's for
Tavus targets developers and product teams building conversational AI experiences that need to look and feel like a live video call: AI interviewing and hiring tools, sales and customer-support agents that talk face-to-face with users, and healthcare, education, or coaching products that want a responsive on-screen presence instead of a chatbot. The free Basic plan lets a developer prototype CVI integration end to end before committing to a paid tier, while Starter and above add higher-fidelity 1080p output, longer per-conversation limits, and, at Enterprise, a fully white-labeled deployment.