Serpstat · Tools

Serpstat

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At a glance

Price
from 50 $/mo
Vendor
Serpstat

Specifications & properties

Key decision factors

Pricing model
Freemium 1
Keyword database size
7,530,000,000 keywords 1
Backlink index size
1,700,000,000,000 links 1

Pricing

Price from
50 $/mo 1
Free tier
Yes 1

Integration

API available
Yes 1
API limits
API credits per month: none on Individual, 200,000 on Team, 400,000 on Team x2, 2,000,000 on Agency; API requests per second: 1 (Team/Team x2) to 10 (Agency) 1

Data

Country databases
230 countries 1

Limits

Crawl budget
30,000 pages/month 1
Rank tracking frequency
Daily 1

Capabilities

AI visibility tracking
Yes 1
Report data / suggest a correction

Metrics vs. the category

Keyword database size
7,530,000,000 keywords Category max 32,000,000,000 keywords (11 with data)
Country databases
230 countries Category max 230 countries (8 with data)
Backlink index size
1,700,000,000,000 links Category max 100,000,000,000,000 links (9 with data)
Crawl budget
30,000 pages/month Category max 400,000 pages/month (8 with data)

Serpstat is an SEO platform covering keyword research, rank tracking, site audit, backlink analysis, and an LLM Brand Monitor for AI answer visibility. It offers a limited free tier (Freemium) and paid plans from $50 per month on annual billing.

Profile

Serpstat is an all-in-one SEO platform covering keyword research, rank tracking, site audit, backlink analysis, and — through its LLM Brand Monitor — AI-answer visibility tracking. It offers a Freemium tier with 10 free searches a day or a 7-day full-feature trial, and paid Individual plans start at $50/month on annual billing, making it a fit for freelancers, in-house SEOs, and agencies who want one dashboard for classic SEO and generative-AI monitoring.

Who builds it

Serpstat is developed and sold under the Serpstat brand as a broad SEO toolkit rather than a single-purpose tool. It's built to cover the full SEO workflow — keyword research, technical audits, backlinks, rank tracking — in one product, with an entry-level Individual plan aimed at freelancers and beginners scaling up through Team and Agency tiers. That breadth means you don't need to stitch together separate keyword, backlink, and audit tools — the trade-off is that any single module may not go as deep as a specialist point solution built around just one of those workflows.

Core features

  • A keyword database of 7.53 billion keywords across 230 country databases in Google, covering keyword and keyword-suggestion research.
  • A backlink index of 1.7 trillion links across 170 million domains, used for backlink and referring-domain analysis.
  • Daily rank tracking, with position checks scaling from 10,000/month on Individual up to 500,000/month on top plans, including competitor rankings.
  • Site audit crawling, up to 30,000 pages on the entry Individual plan.
  • LLM Brand Monitor, tracking how ChatGPT, Claude, Gemini, and 140+ other AI models talk about a brand, including mentions and competitor spotting.
  • API access on Team plans and above, plus ChatGPT/Claude (MCP) integration, an AI Overview Brand Opportunities report, batch analysis, and scheduled reports.

Pricing

  • Freemium: 10 free searches per day, or a 7-day full-feature trial at no charge.
  • Individual: from $50/month on annual billing — for freelancers and beginners; includes 5 projects, 100 searches/day, 10,000 keyword position checks, 30,000 pages to audit, and 50,000 export rows.
  • Team: adds API access with 200,000 API credits/month.
  • Team x2: 400,000 API credits/month.
  • Agency: 2,000,000 API credits/month and the highest request-per-second API limits.

Who it's for

Serpstat suits SEOs and agencies who want one platform for keyword research, technical audits, backlinks, and rank tracking, plus an entry point into AI-visibility monitoring, without paying enterprise prices. The free daily searches and 7-day trial make it easy to test before committing, while the API and LLM Brand Monitor on higher tiers make it viable for teams that need to plug SEO and AI-answer data into their own reporting. Because pricing scales through clearly published tiers rather than a custom quote, it's also straightforward to budget for growth — moving from Individual to Team mainly means paying for more projects, position checks, and API credits rather than renegotiating a contract.

Frequently asked questions

What does Serpstat cost?

Serpstat's Individual plan starts at $50/month on annual billing, aimed at freelancers and beginners with 5 projects, 100 daily searches, and 10,000 keyword position checks. Team, Team x2, and Agency tiers scale up limits and add API access. Annual billing saves compared to paying monthly.

Is there a free version or trial of Serpstat?

Yes. Serpstat's Freemium tier gives you 10 free searches per day, and you can also access all paid-plan tools and features free for 7 days without charge, cancelling anytime. This lets you test the full toolset before committing to a paid plan.

What core features does Serpstat offer?

Serpstat's core covers keyword research against a database of 7.53 billion keywords across 230 countries, daily rank tracking, technical site audits, and backlink analysis backed by an index of 1.7 trillion links across 170 million domains. It also includes an LLM Brand Monitor that tracks how ChatGPT, Claude, Gemini, and 140+ other AI models discuss a brand.

Serpstat vs Ahrefs — which should I choose?

Serpstat is a broad, lower-cost SEO toolkit combining keyword research, rank tracking, site audits, backlinks, and AI-brand monitoring from $50/month, with a free daily search allowance. Ahrefs is a well-established suite generally positioned at a higher price point with its own backlink and keyword datasets. If budget and an all-in-one dashboard with a generous free tier matter most, Serpstat is worth testing via its free searches or 7-day trial; compare both tools' current feature sets and pricing directly before deciding.

Where does Serpstat's data come from and how big is its index?

Serpstat's keyword database covers more than 7.53 billion keywords across 230 country databases in Google, and its separate backlink database covers 1.7 trillion links across 170 million domains. Rank tracking updates daily across all paid plans.

Does Serpstat have an API?

Yes, from the Team plan upward. Individual has no API access; Team and Team x2 include 200,000 and 400,000 API credits per month at 1 request/second, while Agency includes 2,000,000 credits per month at up to 10 requests/second, covering search analytics, backlinks, and rank-tracking API endpoints.