Mubert is an AI music-generation platform that produces royalty-free instrumental tracks for videos, podcasts, apps, and games from a text prompt, an image, or a mood/genre picker. It serves two audiences: content creators who need background music through Mubert Render, and developers who stream dynamic, real-time generative music into their own apps through the Mubert API. Pricing is tiered and split by product - Render runs from a genuinely free plan up to $199/month, while the API starts around $49/month - and commercial rights differ sharply by tier, so the fine print matters more than the sticker price.
Who builds it
Mubert is built by Mubert Inc., based in Dover, Delaware. It started as an 'infinite' generative-radio streaming app, Mubert Play, before the engine was rebuilt around 2022 into a modern text-to-music AI stack. That rebuild split the product line in two: Mubert Render for creators, and the Mubert API for developers embedding real-time generative music. A related product, Mubert Studio, lets musicians contribute samples and loops for a revenue share whenever they feed a generated track.
Core features
- Prompt-, image-, and mood/genre-driven track generation through Mubert Render, with output length adjustable on paid plans and instant regeneration if a result doesn't fit.
- A licensed sample library that Mubert says spans more than one million contributed samples from over 4,000 musicians, which the company says keeps generated tracks DMCA-free and cleared for monetization.
- Render advertises more than 100 genres; the developer-facing Mubert API markets a larger real-time catalog of 150+ genres and 50+ moods for adaptive, activity-matched scoring.
- The API supports text-to-music and image-to-music generation, live WebRTC streaming with sub-second latency, and track lengths from 15 seconds to 25 minutes - used in production by partners including Picsart and Canva.
- Mubert reports more than 200 million tracks generated cumulatively across its API and partner ecosystem, plus a separate library of 12,000+ curated tracks for Render users.
Pricing
- Render - Ambassador (free): 25 track generations and 5 MP3 downloads per month, requires visible 'Music by mubert.com' attribution, personal/non-commercial use only (embedding in an NFT is the one listed commercial exception).
- Render - Creator: $14/month, or $11.69/month billed annually; 500 track generations/month; social-media monetization is allowed with no attribution, but paid advertising and broadcast/TV/radio/app use are excluded.
- Render - Pro: $39/month, or $32.49/month billed annually; adds full commercial/advertising use plus lossless WAV export and no watermark - though Mubert's subscription agreement still excludes broadcast TV/radio and app/software embedding at this tier, so confirm the exact scope.
- Render - Business: $199/month, for agencies and studios needing higher volume and dedicated support.
- Mubert API: Trial at $49/month (100 generations/streaming minutes), Startup at $199/month (5,000 generations/streaming minutes, webhooks, lossless), and Startup+ at $499/month (30,000 generations/streaming minutes), plus custom/pay-as-you-go enterprise pricing.
- On every Render tier, Mubert keeps ownership of the generated tracks and prohibits redistributing them unmodified on streaming platforms, stock-music sites, or under Content ID systems.
Who it's for
The free Ambassador plan suits hobbyists making non-commercial social content who don't mind a visible credit line. Creators monetizing YouTube or podcast audiences should look at the $14/month Creator tier; anyone running paid ads, doing client work, or scoring games needs Pro or higher for full commercial clearance. Developers who want to embed generative music inside an app, game, or fitness product should skip Render and go straight to the separately priced and licensed Mubert API.