Moz (Ziff Davis) · Tools

Moz Pro

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At a glance

Price
from 79 $/mo
Vendor
Moz (Ziff Davis)

Specifications & properties

Key decision factors

Pricing model
Freemium 1
Keyword database size
1,250,000,000 keywords 1
Backlink index size
45,500,000,000,000 links 1

Pricing

Price from
79 $/mo 1
Free tier
Yes 1

Integration

API available
Yes 1

Limits

Crawl budget
400,000 pages/month 1

Capabilities

SERP features
  • AI overview
1
AI visibility tracking
Yes 1
Report data / suggest a correction

Metrics vs. the category

Keyword database size
1,250,000,000 keywords Category max 32,000,000,000 keywords (11 with data)
Backlink index size
45,500,000,000,000 links Category max 100,000,000,000,000 links (9 with data)
Crawl budget
400,000 pages/month Category max 400,000 pages/month (8 with data)

All-in-one SEO suite with keyword research, rank tracking, site crawling, the Link Explorer backlink index and AI-visibility (GEO) features, from the company behind Domain Authority.

Profile

Moz Pro is an all-in-one SEO suite from Moz (Ziff Davis) that bundles keyword research, rank tracking, site crawling, and the Link Explorer backlink index with newer AI-visibility (GEO) reporting, on a freemium pricing model. It suits marketers and small-to-midsize teams who want one dashboard for classic SEO tracking plus a first look at how they show up inside AI Overviews, rather than a collection of single-purpose tools.

Who builds it

Moz Pro is built by Moz, part of Ziff Davis, the company best known for creating Domain Authority as an industry benchmark metric. Moz positions Pro as an accessible, education-forward SEO suite, pairing its paid platform with free tools like Link Explorer to introduce users to its backlink index before they commit to a subscription.

Core features

  • Link Explorer backlink index with 45.5 trillion links, 8.7 trillion URLs, and 1 billion domains tracked, giving link-building and backlink-audit workflows a large index to query.
  • Keyword Explorer built on a keyword index of over 1.25 billion keywords for finding traffic-driving terms.
  • Site crawling, with the Standard plan covering up to 400K pages crawled per month, alongside 3 tracked sites and 300 tracked keywords.
  • AI Overviews and GEO reporting, including an AI Visibility Dashboard, tracked prompts, and coverage of AI models such as GPT and Gemini, with weekly prompt-tracking frequency.
  • Moz API access for pulling Moz's SEO index, including its link data, into external workflows.

Pricing

  • Standard (from $79/month): billed at $99/month standard, discounted to $79/month when paid yearly — "for small businesses that just need the basics of SEO."
  • Higher Moz Pro tiers (not itemized in our data) scale up tracked sites, keywords, and crawl volume beyond the Standard plan's 3 sites / 300 keywords / 400K pages per month.
  • Free access: Link Explorer, Moz's backlink checker, is free to use with 10 free queries per month after creating a Moz account.

Who it's for

Moz Pro fits teams that want a single, moderately priced suite covering the core SEO loop — keywords, rankings, crawling, and backlinks — without needing enterprise-scale limits, plus an entry point into AI-visibility tracking as search shifts toward AI Overviews. Because Link Explorer is free to try before subscribing, it's also a low-friction way to sample Moz's backlink index before committing to the Standard plan or a higher tier. Agencies and consultants who lean on Domain Authority as a client-facing metric will find Moz Pro a natural fit, since the score originates with Moz itself and is threaded through the platform's reporting. Solo SEOs and small in-house teams get the most value if their needs stay within the Standard plan's tracked-site and keyword ceilings; larger operations should budget for a higher tier or expect to supplement Moz's 400K-page monthly crawl allowance with another auditing tool.

Frequently asked questions

What does Moz Pro cost?

Moz Pro's Standard plan starts at $79/month when billed yearly ($99/month billed monthly), aimed at small businesses that need the basics of SEO covered in a single suite. That entry plan includes 3 tracked sites, 300 tracked keywords per month, and 400K pages crawled per month. Higher tiers scale these limits further, though exact pricing for those tiers isn't detailed in our data.

Is there a free version or trial of Moz Pro?

Moz Pro itself is a paid, freemium product, but Moz offers a genuinely free tool alongside it: Link Explorer, Moz's backlink checker, which gives you 10 free queries per month once you create a Moz account and verify your email. This lets you sample Moz's link index before subscribing to Moz Pro's Standard plan.

What core features does Moz Pro offer?

Moz Pro combines keyword research (via Keyword Explorer's 1.25 billion+ keyword index), site crawling (up to 400K pages/month on the Standard plan), and Link Explorer's backlink index of 45.5 trillion links, 8.7 trillion URLs, and 1 billion domains. It also adds AI & GEO features — an AI Visibility Dashboard, tracked prompts, and AI Overview tracking across models like GPT and Gemini.

Moz Pro vs Semrush — which should I choose?

Moz Pro is a moderately priced, education-forward SEO suite built around Domain Authority and the Link Explorer backlink index, with Standard plans aimed at small businesses. Semrush is a broader online-visibility platform spanning SEO, advertising, content, and market research on a larger keyword and backlink database. If you want a straightforward suite with a strong link-analysis heritage and a free backlink checker to start, Moz Pro is the simpler entry point; if you need one platform to cover SEO plus adjacent marketing disciplines at scale, compare it against Semrush's toolkits.

Where does Moz Pro's data come from and how big is its index?

Moz Pro's link data comes from Link Explorer, which indexes 45.5 trillion links, 8.7 trillion URLs, and 1 billion domains. Its keyword data comes from Keyword Explorer, built on an index of more than 1.25 billion keywords. Site crawl data comes from Moz Pro's own crawler, which covers up to 400K pages per month on the Standard plan.

Does Moz Pro have an API?

Yes. Moz offers a Moz API that gives programmatic access to its SEO index, including its backlink data spanning over 44 trillion links. Specific rate limits or quotas per plan aren't detailed in our data, so check Moz's API documentation for current limits.