Generative AI by Getty Images is a text-to-image generation and AI editing service built and sold by Getty Images, trained exclusively on Getty's own licensed creative library rather than a general web scrape. It is a paid product with no free tier, sold as prepaid generation credits and backed by automatic legal indemnification for what it produces.
Who builds it
The service is built by Getty Images, the stock-photography and licensing company, and is offered both on the Getty Images website and through a dedicated developer API. That heritage as a licensing business, rather than a general-purpose AI lab, is the product's core positioning: Getty is selling AI generation as an extension of the same licensed-content business it already runs for photographers, illustrators and brands, not as a spin-off experiment.
What it does
Generative AI by Getty Images turns a text prompt into an image and also supports AI-based editing of existing images, including inpainting-style edits and legible text rendered inside a generated image. According to Getty's own FAQ page, generation supports resolutions up to 4096x4096 pixels, and the style range covers AI-generated photos and illustrations rather than a single narrow look. Because every underlying model is trained exclusively on Getty's licensed library, the visual style leans toward the kind of clean, stock-photo-adjacent imagery Getty's existing catalog is known for, rather than the broader stylistic range a web-trained model can produce.
Pricing
Getty prices this as a paid product with no free tier, sold through prepaid generation credits rather than a flat monthly subscription, according to Getty's own FAQ page. There is no published entry-level price in Getty's own materials, so the exact cost of a given credit package should be checked directly on Getty's site rather than assumed. The credit-based structure itself is a deliberate contrast with subscription-first competitors: it fits a workflow where an agency or brand buys a defined block of generations rather than committing to an open-ended monthly plan.
Rights and provenance
Rights are the defining reason to pick Getty over a general-purpose generator: commercial use comes with automatic legal indemnification, positioned by Getty as an enterprise-grade protection rather than a basic usage license, and ownership of generated images sits with the user rather than with Getty, according to Getty's own about and FAQ pages. That combination — training data limited to Getty's own licensed library, plus built-in indemnification — is aimed squarely at brands and agencies that need a defensible answer on copyright risk and cannot accept the uncertainty that comes with models trained on unlicensed web data. It trades the stylistic breadth of an aggregator or a general model for a narrower, contractually safer promise.