ElevenLabs is a text-to-speech, voice cloning, and AI dubbing platform used by creators, publishers, and developers to generate lifelike speech, clone voices, and localize video/audio into dozens of languages. It runs on a credit-based subscription model with a genuine $0 Free plan (10,000 credits/month) and paid tiers from $6/month that add commercial usage rights, voice cloning, and higher-quality API output. Its core differentiators are broad language coverage (70+ languages on its newest model) and a very large voice library (10,000+ voices).
Who builds it
ElevenLabs was founded in 2022 by Polish entrepreneurs Piotr Dąbkowski and Mati Staniszewski, and is incorporated in the US with offices spanning London, New York, Warsaw, San Francisco and other cities. The company describes itself as an AI research and product company built around three platforms — ElevenAgents (voice agents for customer experience), ElevenCreative (content generation), and ElevenAPI (developer access) — and states it has reached $500M in annual recurring revenue, backed by investors including Andreessen Horowitz, Sequoia, NEA, BlackRock and NVIDIA.
Core features
- Text-to-speech across multiple models: Eleven v3 supports 70+ languages, Multilingual v2 covers 29 languages, and the low-latency Flash v2.5/Turbo v2.5 models cover 32 languages each
- Voice library of 10,000+ premade, community-shared, and licensed "iconic" voices, searchable and filterable in-app
- Instant Voice Cloning (IVC) — builds a voice from 1-5 minutes of audio in seconds, works automatically across 32+ languages
- Professional Voice Cloning (PVC) — uses 30+ minutes of clean source audio for a studio-grade clone with fine-tuned intonation, aimed at audiobooks and games, with added voice verification
- Dubbing Studio — audio-to-audio dubbing across 90+ languages and accents that preserves the original speaker's identity, pitch and tone without manual re-recording
- Voice Design (generate new voices from a text description), sound effects, music generation, and a REST/streaming API (ElevenAPI) for developers
Pricing
- Free: $0/month, 10,000 credits, access to TTS/STT/sound effects/Voice Design/Music, 3 Studio projects — no commercial license, no voice cloning
- Starter: $6/month, 30,000 credits — adds a commercial license, Instant Voice Cloning, 20 Studio projects, and Dubbing Studio access
- Creator: $22/month (50% off the first month), 121,000 credits — adds Professional Voice Cloning
- Pro: $99/month, 600,000 credits — adds 44.1kHz PCM audio output via API and 192kbps quality
- Scale: $299/month, 1,800,000 credits, 3 workspace seats, 3 Professional voice clones, team collaboration
- Business: $990/month, 6,000,000 credits, 10 seats, 10 Professional voice clones, low-latency TTS from as low as $0.05/minute
- Enterprise: custom pricing with DPA/SLA terms, HIPAA BAAs, custom SSO and managed dubbing
- API usage is also billed separately by the unit (e.g. $0.05–$0.10 per 1,000 characters for TTS, $0.22–$0.39/hour for speech-to-text); annual billing saves roughly 2 months' cost; check the current pricing page as rates can change
Who it's for
ElevenLabs suits solo creators and hobbyists on the Free plan for non-commercial experimentation, and scales up through Starter/Creator for podcasters, YouTubers and indie developers who need a commercial license and voice cloning at a low monthly cost. Pro and above target teams building products on the API (higher-fidelity audio, more seats, more Professional voice clones), while Enterprise fits regulated industries needing HIPAA compliance, custom SSO or managed, human-reviewed dubbing.