Base44 is a no-code "vibe coding" platform that lets anyone describe an app in plain language and get a working full-stack application — frontend, backend, database and authentication — generated and hosted automatically. It was founded by Israeli entrepreneur Maor Shlomo in early 2025 and has been owned by Wix.com Ltd. since Wix acquired it for an initial roughly $80 million (plus earn-outs through 2029) in a deal announced June 18, 2025.
Who builds it
- Founded by Maor Shlomo in early 2025; grew to 250,000–300,000 users within weeks, largely through his own social-media posts about building the product.
- Acquired by Wix.com Ltd. in a deal announced June 18, 2025, with an initial consideration of about $80 million plus performance-based earn-outs through 2029, and roughly $25 million set aside for team retention bonuses.
- Wix says Base44 "will continue to operate as a distinct product and business, maintaining its unique identity and momentum," rather than being folded into the core Wix product.
- Base44 reportedly reached $100 million in annualized recurring revenue about nine months after joining Wix, according to Israeli tech outlet Calcalist/CTech.
Core features
- Natural-language ("vibe coding") app generation: describe the app, and Base44 builds the structure, design and logic.
- Full-stack by default: backend, database and authentication are built in, with apps hosted and live immediately — no separate deployment step.
- One-click integrations with tools like Google Calendar, Slack, Notion, HubSpot and Salesforce.
- Built-in payments, an SEO/GEO visibility dashboard, social content generation and app analytics.
- "Superagents": AI agents that can automate workflows and take actions on their own.
- Two-way GitHub integration so users can export their app's code and run their own security tooling on it.
Pricing
Base44 publishes tiered monthly pricing (shown at annual billing, which saves 20% versus paying monthly):
- Free — $0, 25 message credits/month, 100 integration credits/month, up to 5 apps.
- Starter — $16/month, 100 message credits/month, 2,000 integration credits/month, unlimited apps.
- Builder — $40/month, 250 message credits/month, 10,000 integration credits/month, GitHub integration, early beta access.
- Pro — $80/month, 500 message credits/month, 20,000 integration credits/month, premium support.
- Elite — $160/month, 1,200 message credits/month, 50,000 integration credits/month, dedicated support.
Exact credit consumption varies by action and by which AI model is used.
Security & data
Base44 holds SOC 2 Type II and ISO 27001 certifications and states it follows EU GDPR requirements. All servers are US-based by default, though since April 16, 2026 Elite and Enterprise customers can choose EU or UK data residency for new apps. Users retain ownership of the apps they create.
Who it's for
Base44 targets non-developers and business teams who want to turn an idea directly into a live, working application without writing code, as well as B2B customers such as eToro and SimilarWeb who have adopted it for internal tools.