Advanced Web Ranking (AWR) is a cloud-based SEO rank tracking platform built by Caphyon that tracks keyword positions across 4,000+ search engines and AI platforms, combining daily rank updates, full SERP feature and pixel-position analysis, and AI-search visibility tracking in one dashboard. It's built for SEOs, agencies, and in-house teams who need frequent, granular ranking data - including how their brand appears inside AI Overviews, ChatGPT, and other AI answer engines - rather than a broad all-in-one marketing suite.
Who builds it
AWR is developed by Caphyon S.R.L., a software company that has built the tool as a specialist rank-tracking and AI-visibility platform. Instead of spreading across every SEO discipline, AWR concentrates on measuring rankings precisely - across desktop, mobile, and local search - and on tracking how brands appear inside AI-generated answers, positioning it for teams whose core need is accurate, frequent position data rather than an all-in-one marketing stack.
Core features
- Daily rank tracking across 4,000+ search engines and AI platforms, with on-demand refresh available at any time and scheduling down to daily updates, so ranking shifts are caught before small drops turn into major losses.
- AI Visibility tracking, showing how a brand appears across Google AI Mode, AI Overviews, ChatGPT, Perplexity, Gemini, and Claude, including AI citations and mentions, included from the entry Pro plan.
- Full SERP feature and pixel-position analysis, covering AI Overviews, ads, knowledge panels, and People Also Ask boxes that push organic results down the page, plus Local Pack tracking side by side with desktop and mobile results.
- White-label reporting, for agencies presenting ranking data under their own brand.
- Developer API access, unlimited on the Agency plan ($279/month) and higher, so agencies can build their own ranking reports in-house.
Pricing
- Pro (from $139/month): the entry plan, covering 7,000 keywords, unlimited projects, unlimited users, local & mobile rankings, AI Visibility tracking, AI citations and mentions, and full SERP feature analysis.
- Agency ($279/month): everything in Pro plus 14,500 keywords, unlimited SEO forecasts, 1-hour on-demand updates, localized performance metrics, custom dashboards & reports, Looker Studio integration, and unlimited developer API access.
- Annual billing saves 10% versus monthly billing.
- There's no permanent free tier - AWR offers a free 7-day trial backed by a 30-day money-back guarantee; after the trial, data is preserved for 14 more days, after which a paid subscription is required to continue.
Who it's for
AWR suits SEOs and agencies who need frequent, granular rank data across both classic search and AI answer engines, and who want SERP context - pixel position, features - alongside the ranking number itself. Because API depth and AI-visibility scope expand from Pro to Agency, the deciding factor is usually whether you need in-house API integration or just dashboard-level tracking. It pairs well with a broader toolkit for backlinks and content, while owning rank measurement and AI-visibility as its specialty.